2026 edition

Long reads on website compliance in Europe

Web Compliance Journal

Review/Enterprise website governance suite/No. 10 of 10

Siteimprove review

Copenhagen enterprise suite for accessibility, quality assurance, SEO and analytics, priced on request.

In this article

Siteimprove A/S was founded in Copenhagen in 2003 and has been majority-owned by Nordic Capital since 2020. Its enterprise platform crawls websites on a schedule and reports on accessibility, content quality, SEO and analytics. Accessibility checks follow WCAG 2.1 and 2.2 at levels A to AAA, cover PDFs and pages behind a login, prioritise issues and export reports. Teams can set their own content rules in a Policy module. No cookie-consent or GDPR scanner appears on the current product pages. Prices are given only on request; public-sector catalogues list packages from £8,000 a year in the UK and $7,100 a year in Texas.

01In detail

Siteimprove A/S was set up in Copenhagen in 2003; since 2020 Nordic Capital has held the majority, and the company has offices in Denmark, the United States and the United Kingdom. It sells software-as-a-service to large organisations, universities and public bodies that look after many web pages.

The platform crawls sites on a schedule, at least seven days apart according to the help centre, and sorts results into accessibility, search, analytics and content strategy. Accessibility is where it is strongest: automated checks against WCAG 2.1 and 2.2 at levels A, AA and AAA for web pages, PDFs and authenticated content, with references to the European Accessibility Act and US rules, prioritised issues, AI “Agents” that apply fixes in WordPress and Drupal, and exports to Excel, PDF or HTML. Siteimprove itself points out that full WCAG conformance also requires manual testing. Its quality assurance finds broken links and spelling mistakes, and the Policy module tests pages against custom rules, drawing on a library of preconfigured policies. A free toolkit provides accessibility, contrast and SEO checkers.

Its position on GDPR and cookie consent is unclear. The help centre mentions a Data Privacy module with a personal data inventory and cookie tracking, but those articles now require a login, and the module is absent from the current platform, pricing and public-sector package pages. There is no consent banner and no review of privacy policies, imprints or e-shop duties.

The pricing page offers a demo request rather than prices. Public catalogues give a guide: on the UK G-Cloud 14 framework the Inclusivity package starts at £8,000 a year for 1,000 pages, plus £6,300 one-time implementation, with no free trial, and the Texas DIR list starts at $7,100 a year. The interface comes in twelve languages, and data is hosted in the EEA.

For accessibility and content quality across large web estates, Siteimprove is a strong enterprise option with solid reporting.

Our verdict on Siteimprove

02What it checks

Of the 7 areas we track, Siteimprove’s published materials cover 1: accessibility. It does not check consent banner behaviour, the privacy policy, the imprint or e-shop consumer information. For cookies in browser storage and third-party trackers, the vendor’s pages did not say either way when we checked.

What it inspects

  • Cookie and storage scanNot published
  • Consent banner behaviourNo
  • Tracker and third-party request detectionNot published
  • Privacy policy reviewNo
  • Imprint (legal notice) checkNo
  • Consumer-law information (e-commerce)No
  • Accessibility checkYes

What you get

  • Exportable evidence reportYes
  • Fix guidanceYes
  • Continuous monitoringYes
  • Consent management platform includedNo
  • Certificate or sealNo

Languages: Interface in 12 languages (EN, DA, SV, DE, NB, FR, ES, IT, NL, FI, JA); help centre in English. Countries covered: Global; EAA, ADA and Section 508 accessibility references.

03Pricing

Price fromContact salesquote only; UK G-Cloud 14 list price from £8,000 per year
Free tierNo
Modelenterprise subscription, quote only

siteimprove.com/pricing lists no prices and offers only “Request a demo”. On UK G-Cloud 14 (Siteimprove Limited, pricing document of 7 May 2024) the Inclusivity package runs from £8,000 a year for 1,000 pages to £28,700 for 50,000 pages, plus a one-time implementation fee of £6,300, with no free trial. The Texas DIR MSRP for the Complete Package starts at $7,100 a year for 1,000 pages. The free toolkit checkers (accessibility, contrast, SEO) are separate from the platform.[1]

Prices as published by the vendor, checked in . Source: siteimprove.com/pricing. Prices change; check the vendor’s page before you buy.

04How it scores

Siteimprove ranks No. 10 of 10 in our 2026 ranking, with an overall score of 5.2 out of 10 (Fair). The table shows the score on each criterion and the weight it carries; the method is explained on how we review.

How the score is made up
CriterionWeightScore barScore
Breadth of legal checks25%1.9
Quality of evidence20%9.0
Guidance on fixing15%8.0
Fit for European law15%6.5
Clear prices and value15%2.5
Time to first result10%4.0
Weighted overall100%5.2

05Pros and cons

What we like

  • Automated checks against WCAG 2.1 and 2.2 at levels A to AAA, covering PDFs and pages behind a login
  • Recurring crawls with exportable reports that can also be sent by e-mail on a schedule
  • Issues are prioritised with WCAG references, and AI-assisted fixes are available in WordPress and Drupal
  • A Policy module for custom content rules, with a library of ready-made policies
  • Interface in twelve languages, with data hosted in the EEA

What could be better

  • Prices only on request; public catalogues start at £8,000 a year plus £6,300 for implementation, with no free trial
  • The current product pages show no cookie-consent or GDPR scanner, and there is no consent banner
  • Privacy-policy content, the imprint and consumer-law duties are not checked
  • Recrawls are at least seven days apart, and onboarding goes through sales

06Verdict

Our score: 5.2/10Fair

For accessibility and content quality across large web estates, Siteimprove is a strong enterprise option with solid reporting. On GDPR, cookies and consumer law its current product pages offer little, and quote-only pricing running to thousands a year puts it beyond most small businesses.

Best for: Large organisations and public bodies that need ongoing, enterprise-scale monitoring of accessibility and content quality.

07Sources

Every factual statement in this review is taken from the pages below. Where a page did not state something, we say “not published” rather than guess.

  1. Pricing (siteimprove.com)
  2. Platform (siteimprove.com)
  3. Accessibility (siteimprove.com)
  4. About (siteimprove.com)
  5. Texas DIR price list (siteimprove.com)
  6. UK G-Cloud 14 listing (applytosupply.digitalmarketplace.service.gov.uk)
  7. Crawl scheduling (help centre) (help.siteimprove.com)

Sources checked in .